Who's Your Farmer
Your dollars. Your farmers. Your rewards.
Earn Rewards for Supporting Local Farmers- COMING SOON!
Banks Don’t Reward the Local Economy — Until Now! Every time you shop at a farmers market, co-op, or farm-to-table restaurant, your credit card doesn’t reward you. You earn points at big box grocery stores or generic dining—but the people who grow your food? Left out
Who’s Your Farmer is a mission-driven credit card and rewards platform redefining how consumers engage with the local food economy. Unlike traditional credit cards that reward generic spending, Who’s Your Farmer offers elevated rewards for purchases that strengthen local food systems—farm-direct sales, farmers markets, CSA subscriptions, and sustainable retailers.
This innovative model transforms everyday spending into an engine for community well-being and environmental sustainability. By rewarding conscious consumer choices, Who’s Your Farmer builds a culture where knowing your farmer becomes as natural as knowing your doctor. The platform is designed for financial sustainability, technological scalability, and nationwide reach, making values-based spending both effortless and impactful.
The Farm Futures Foundation, the philanthropic arm of Who’s Your Farmer, extends this mission beyond the consumer level by investing directly in the financial sustainability of small and mid-sized farms. While the Who’s Your Farmer card empowers consumers to buy local, the Foundation ensures that farms have the tools and resources to thrive.
Its inaugural initiative reimburses qualifying farms for credit card and payment processing fees—hidden costs that erode profit margins and limit participation in digital and direct-to-consumer markets. By offsetting these expenses, the Foundation strengthens farm cash flow, encourages adoption of modern payment systems, and supports local market expansion. Over time, this model will evolve to address systemic barriers, including access to institutional buyers and sustainable financing.
The third pillar, The Roots Collective, is a future network of mission-aligned businesses committed to conscious consumption and premium local experiences. Roots Collective partners provide meaningful perks to Who’s Your Farmer cardholders—ranging from farm dinners and tastings to sailing lessons, equine experiences, and wellness retreats. In turn, vendors reach a loyal, sustainability-minded audience, building brand awareness, driving traffic, and deepening community connection
FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Our Mission
Build Direct Connections
Create pathways from farms to schools, hospitals, and other institutions
Strengthen Local Economies
Keep dollars circulating within New England communities
Support Sustainable Agriculture
Promote farming practices that protect our regional ecosystem